JFA

Technology studio. Focused on building.

JFA builds digital products, AI workflows, and internal tools from idea to production.

live workflow

Overview

Automation console

Active automations

24 +18%

Tasks executed

7,842 +21%

Recent runs

Invoice Processing Completed 2m ago
Lead Enrichment Completed 7m ago
Data Sync Completed 14m ago
Report Generation Completed 30m ago

Workflow builder

Trigger Schedule
Enrich Data AI Step
Validate Condition
Send to System Action

What JFA builds

Software for founders and operators who need a builder, not more handoffs.

AI Solutions

AI workflows and agents that automate processes, surface insights, and drive action.

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Custom Software

Web applications and platforms engineered for performance, scale, and maintainability.

Explore Custom Software

AI Customer & Campaign Intelligence

Turn customer intent into better campaign decisions.

JFA connects lead qualification, confirmed commercial outcomes, and campaign analysis so ad platforms can learn from the people who were actually a fit.

The acquisition intelligence loop

  1. Campaign
  2. Qualification
  3. Routing
  4. Commercial outcome
  5. Offline conversion
  6. Optimization

Smart Chat

AI lead qualification before the sales team steps in.

An LLM interprets what each person needs, captures structured intent, and sends qualified leads to the right CRM, WhatsApp, or operational workflow.

First deployed for Vital Assist in senior living and home care, Smart Chat evolved into a reusable qualification layer for any lead-driven business.

Intent, not keywords

Understands why someone reached out instead of treating every conversation as a sales lead.

Controlled routing

Business rules determine destinations and integrations after the model interprets the conversation.

Stronger signals

Qualified outcomes become reliable first-party data for CRM and advertising platforms.

Explore Smart Chat

Smart Chat

Real Smart Chat qualification flow

Real Smart Chat qualification flow

One system closes the loop.

Smart Chat improves the conversion signal. Campaign Intelligence uses that signal to improve acquisition.

Campaign Intelligence

Anonymized diagnostic sample

Google Ads

Ad investment

$4,800

Conversations

48

Qualified leads

18

Lead quality

Qualified75%
Review42%
Discarded24%

Commercial signal

Offline outcomes reconciled

Campaign Intelligence

Diagnose campaigns using outcomes the business can confirm.

Campaign data is reconciled with qualified conversations and commercial results to reveal waste, measurement gaps, and the next improvements worth reviewing.

Google Ads is the current integration. Every recommendation is evidence-based, reviewable, and kept under human control.

Signal quality

Separate initial interactions from real commercial opportunities.

Offline conversion

Return confirmed outcomes to the ad platform without exposing customer conversations.

Review first

Generate recommendations and proposals before any campaign change is applied.

Discuss campaign intelligence

Products

Products that prove the approach.

Focused products shaped by real operations, privacy needs, and work that needed better tools.

UniformX

Batch measurement consistency

Record measurements, set consistency thresholds, and identify deviations across every batch.

Built for a veterinarian friend who works on remote farms with spotty internet. Before UniformX, checking weight uniformity for chick batches meant carrying a computer and updating an Excel spreadsheet in the field.

Batch analysis

Measurements, averages, variation, and consistency scores in one workflow.

iCloud sync

Data follows the user across iPhone and iPad.

Offline field work

Designed for remote farms with unreliable internet.

View on App Store

UniformX

Real iPad and iPhone screens

UniformX application showing batch history, results, variation, and uniformity charts.

YouBack

Digital loyalty program

Register businesses and customers, manage loyalty points, and understand which customers keep coming back.

Started from restaurants I visited often, where some customers were clearly special. It reinforced the 80/20 idea: a small group of customers can create most of the results and should be recognized.

Digital loyalty

Businesses register customers and manage points without paper cards.

Customer retention

The app helps businesses see who keeps coming back.

Private by design

Business data stays in the user's private iCloud.

View on App Store

YouBack

Real loyalty workflow screen

YouBack application showing customer details and reward confirmation in the loyalty flow.

Vital Assist

Care management for senior living and home care.

An internal iOS app for care staff and a web dashboard for managers, built to replace paper logs, scattered messages, and manual follow-up with precise care records.

The product started with a real request: digitize day-to-day care tasks in senior care facilities, make care staff work visible, and give managers and families a clearer record of each shift.

Tasks

667

On time

191

Alerts

0

Coverage

Facilities + Home

Automated schedules

Caregiver scheduling, staffing visibility, and facility coverage in one place.

Verified care tasks

Each care activity can be logged with time, assigned caregiver, resident, and status.

Vitals + AI

Vitals, routines, delays, and unusual patterns become alerts before care quality slips.

Caregiver app Care audit trail Vitals monitoring

Vital Assist

Real screens from care operations

Vital Assist app showing care staff tasks by status.
Care task board
Vital Assist app showing care records and clinical routine inputs.
Care records
Vital Assist app showing care reports, alerts, and completion metrics.
Reports

What that looks like in practice

The same approach can become a product, an automation, a data workflow, or a tool for daily operations.

Operational visibility

Dashboards and alerts that show what is happening before manual follow-up is needed.

View project

AI document processing

Extraction workflows that turn files into structured, reviewable business data.

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Data integration

API and database connections that reduce copy-paste work between systems.

View project

Internal tools

Focused applications for work that spreadsheets and generic tools cannot handle well.

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From observed problems to useful software.

Juliano Alvarenga

Juliano Alvarenga

Founder and builder behind JFA

That is the spirit behind JFA: less about selling hours, more about turning observed problems into usable products, automations, and internal tools.

I have worked with software since 2014 and with the North American market since 2020. That context shaped how I build: understand the constraint, ship something real, and improve from usage.

Build

Architecture, implementation, and maintenance with one accountable owner.

Ship

Small, clear releases that turn ideas into usable software.

Improve

Products evolve from real usage, constraints, and feedback.

Let's build something that works.

Tell us about the idea, process, or business problem you want to turn into software.